RIMOWA wins brand related court case
RIMOWA wins brand related court case
RIMOWA, one of Europe's leading manufacturers of premium travel and carry-on luggage made of aluminum and polycarbonate, has just won legal proceedings against the proprietor of the ‘Rowana’ brand, thus laying down another marker in the realm of trademark defense.
The IP Court in Taipei recognised RIMOWA as a well-known brand that is under special protection. The recent court judgment declared that the logo of the opposing party was inspired by the RIMOWA logo.
This was believed to cause confusion amongst customers, which could in turn weaken the trademark of the better known brand, RIMOWA. Accordingly, the court ordered the company to cease to use the Rowana logo with an oval frame and to pay RIMOWA damages of TWD3,357,000 (approximately $102,120).
RIMOWA sees this result as a clear victory in the battle against the violation of industrial property rights, which it will continue to fight in the future.
The groove design is also a distinguishing feature of the brand which, thanks to the successful marketing strategy, has already gained significant renown. RIMOWA also continues to defend this core part of its brand identity against infringers.
RIMOWA recently launched a new and limited addition to its existing line-up of ultra lightweight yet super durable luggage: The Autumn Salsa Deluxe.
Exclusively at flagship store locations in Canada and the United States, the beautiful warm olive green colour reminds us of the late summer and early fall weather.
Gorgeous RIMOWA Salsa Deluxe suitcase series use high-quality polycarbonate shell to create extremely durable, and with elegant and functional interior design.
