Top Three in the world-Award-winning Mazda 3 launches in Laos
Top Three in the world-Award-winning Mazda 3 launches in Laos
The Mazda 3, named Car of the World top 3 finalists award for 2 big prizes: “Top three finalists for Car of the Year 2014 award, and Top three finalists for “World car design of the year 2014 award,” is now available in Laos imported directly from Japan by Keo Auto Group Company Limited.
Mazda 3 fitted the entire car with new ‘Skyactive' technology, which comprising with Skyactive-G, Skyactive-Drive, Skyactive-Body and Skyactive-Chassis together with KODO design language (Soul of Motions) where Mazda's engineer claimed an engine with hybrid-like efficiency while driving on the highway together with more power than ordinary engine.
The opening ceremony took place in Vientiane last week and was attended by Vice President of the Lao Veterans' Association Mr Thongkhen Ondavong, Principal Dealer Mr Kongngeun Keomanivong, Mazda Southeast Asia's Research and Product Planning Manager Masahiko Gomi and Mazda's Asean Field Representative in Southeast Asia Mr Yoichi Miyaji.
During the opening ceremony, Mr Kongngeun spoke on the excellent design of the car which uses the KODO design language, the latest of Mazda's Skyactive Technology which produce very low CO2 environmentally friendly and low fuel consumption. Also with latest technology from Mazda such Mazda Connect (where it can link to face book and other application), Touch screen DVD, and so on.
The Mazda 3 is available in form of 5-door hatchback and the 4 door sedan version comes with six speed Automatic Skyativ-transmission both manufactured in Japan by Mazda Motor Corporation. The first model was introduced in 2004. A more performance-oriented version of the Mazda 3 is marketed as the Mazdaspeed 3 in North America and the Mazda 3 MPS in Europe.
This Top Three award-finalist car is designed with a mixture of speed, strength and uniqueness. It is particularly good at navigating curves in the road.
It is also an economical, fuel-efficient car. It uses 1,500cc engine but uses less fuel than most vehicles powered by 1,300cc engines.
Since the car became available, Keo Auto Group Company Limited has reported sales have matched expectations.
The company is now building its biggest second showroom, which will soon be opened in Vientiane.
The company also plans to open dealerships in Khammuan and Champassak provinces next year. Meanwhile, the company is studying the feasibility of opening a dealership in Savannakhet province.
Over the past three years, the company has imported several types of Mazda to Laos, including Mazda pick-up BT-50, Mazda 2, Mazda 3, Mazda 6, and Mazda CX5.
Experts say the car market is still growing in Laos.
With the population of Vientiane reaching almost 800,000 people, the number of vehicles has risen to more than 577,890.
Industry and commerce officials have attributed the rising number of vehicles in Laos to several factors, including the country's rising purchasing power the fact that vehicles can be bought in instalments.
In addition, the inflow of foreign investment has created rising demand for land use, causing the price of land to increase and enabling more Lao people to afford vehicles.
vientiane times
