Military Bank, Viettel roll out CRM system
Military Bank, Viettel roll out CRM system
Military-run Telecommunications Group (Viettel) and Military Bank (MB) yesterday signed an agreement to launch a new Customer Relation Management (CRM) system.
The deal marks the first roll out of the technology in the banking sector built by a domestic telecommunications company.
The system aims to allow banks to implement multi-channel communication with customers through face-to-face, internet chat, voice, fax, email, website, SMS and social network means. The system will also provide sales support through mobile phones using Android and iOS.
The system has been built with open design to increase customer access to the bank, and will integrate with core banking systems and business process management.
Speaking at the signing ceremony, Le Cong, MB's general director said customer growth was forecast to reach 1 million people each year.
"The system is expected to better serve customers while enhancing the bank's management capacity," Cong said.
He said using modern technologies in customer management had been an important work in MB's development strategy during 2010 and 2015.
Tong Viet Trung, Viettel's deputy general director, said the co-operation would help improve the bank's competitiveness in the eyes of individual customers and small-and-medium enterprises (SMEs).
The use of the made-in-Viet Nam CRM aims to reduce up to two-thirds of management costs for the bank, compared with imported system.
The banking sector has seen an increasing reliance on domestically produced CRM software, which was previously confined to the SME sector.
vietnamnews
