Supermarkets expand promotion of OCOP, Vietnamese products

Supermarkets expand promotion of OCOP, Vietnamese products

The campaign is expected to stimulate domestic consumption, boost retail sales, support economic growth, promote Vietnamese brands and encourage consumers to prioritise locally made products while attracting international visitors via shopping events.

A shopper at a supermarket in Hà Nội. — VNA/VNS Photo

Supermarkets across Hà Nội are promoting "One Commune, One Product" (OCOP) items and Vietnamese-made goods while offering deep discounts under the Ministry of Industry and Trade's Vietnam Grand Sale 2026 campaign.

Through July 22, Co.op Mart is hosting the "Vietnam Festival – 34 colours of pride", showcasing thousands of OCOP products and regional specialties. Customers spending at least VNĐ400,000 (US$15.3) can receive lucky scratch cards for a chance to win shopping vouchers, household goods and other prizes.

The retailer is also offering discounts of up to 35 per cent on fashion products while partnering with manufacturers to keep prices affordable, according to Nguyễn Thị Kim Dung, director of Co.op Mart Hà Đông.

Other major supermarket chains have also rolled out extensive promotions.

GO! is discounting essential consumer goods, including fresh produce, dairy products and frozen foods. Lotte Mart is offering price cuts of up to 50 per cent on selected groceries and household products. Meanwhile, MM Mega Market and WinMart are providing discounts on fresh food, fruits, vegetables, beverages and confectionery.

Vũ Bá Phú, director of the Trade Promotion Agency under the Ministry of Industry and Trade, said Vietnam Grand Sale 2026 integrates traditional retail with e-commerce, helping consumers access quality products at preferential prices.

He said the campaign is expected to stimulate domestic consumption, boost retail sales, support economic growth, promote Vietnamese brands and encourage consumers to prioritise locally made products while attracting international visitors via shopping events. 

Bizhub