IBTE Hanoi 2026 eyes Việt Nam's booming toy market

IBTE Hanoi 2026 eyes Việt Nam's booming toy market

The exhibition will focus on five main product sectors: trendy toys, baby products, IP licensing, toys and stationery.

Visitors at the IBTE event last year. — Photo courtesy of the organiser

The Hanoi International Baby Products and Toys Expo and the Hanoi International Trendy Toys Expo, together known as IBTE Hanoi, will take place from June 18 to 21 at the Vietnam Exposition Centre in Đông Anh Commune, Hà Nội.  

The event is organised by Chaoyu Expo and the China Trade Development Bureau of the Ministry of Commerce, and co-organised by VINEXAD. 

The exhibition comes at a time when Việt Nam's economy is maintaining steady growth, supported by a young population structure and rising consumer purchasing power. These factors are creating strong momentum for the development of the toy and baby products industry, especially the trendy toys segment. 

IBTE Hanoi is described as one of the largest and most influential events for toys and baby products in the manufacturing and trading sectors. 

This year's event is expected to cover up to 20,000 square metres of exhibition space, with more than 1,000 booths and over 500 participating companies from Việt Nam, China and other countries and regions. The exhibition will focus on five main product sectors: trendy toys, baby products, IP licensing, toys and stationery.

Organisers said the event will introduce the latest innovations, including educational toys, creative products, childcare and safety solutions, and early childhood education support tools.

The fair aims to help businesses identify key products, secure stable supply sources, expand distribution channels and stay updated on consumer trends and technological developments in the industry. It is also positioned as a bridge for companies seeking opportunities in Việt Nam and the wider Southeast Asian market. 

A series of seminars and business matching activities will run throughout the exhibition to strengthen supply chain capabilities and expand regional cooperation opportunities. 

Bizhub