Vietnam’s MB Exceeds US$2 Billion in Brand Value, Earning Highest Brand Rating

Vietnam’s MB Exceeds US$2 Billion in Brand Value, Earning Highest Brand Rating

Military Commercial Joint Stock Bank (MB) has surpassed US$2 billion in brand value, representing a 27% year-on-year increase, according to Global 500 2026 report released by Brand Finance. The bank’s brand was also upgraded to a AAA+ brand rating, the highest rating awarded by Brand Finance for brand strength.

MB’s brand value has surpassed US$2 billion, underscoring the bank’s remarkable growth at a time when the global finance and banking industry continues to face significant volatility. With a Brand Strength Index (BSI) score of 89.5/100, an increase of 1.8 points compared to the previous year, MB ranks among the strongest banking brands in the Vietnamese market in two consecutive years.

This achievement also places MB among the Top 3 most valuable banking brands in Vietnam. The bank’s brand was upgraded to a AAA+ brand rating, the highest rating awarded by Brand Finance for global brand strength. Accordingly, MB and Vietcombank become the two Vietnamese banks that achieve AAA+ rating in 2026.

Key highlights from the Brand Finance’s Global 500 2026 Report on MB:

- Brand value reached US$2.023 billion, a 27% increase compared to 2025, placing MB in the Top 3 most valuable banking brands in Vietnam.

- MB's BSI index reached 89.5/100, an increase of 1.8 points, ranking second among Vietnamese banks.

- Brand rating upgraded from AAA to AAA+, the highest rating for the strongest global brands.

Accelerated Growth and Financial Resilience

Brand Finance attributes MB’s rapid brand value growth to its strong financial fundamentals, disciplined risk management, and strategic focus on digital transformation and ecosystem expansion.

In 2025, MB delivered robust financial performance: Total assets increased 35% year-on-year to VND 1.6 trillion. Consolidated pre-tax profit rose 18.7% to over VND 34.2 trillion. Outstanding loans grew 35%, surpassing VND 1 trillion. Non-performing loan ratio remained below 1.3%. These indicators underscore the bank’s operational efficiency and prudent governance amid a dynamic global economic environment.

Digital Banking at Scale

Digital transformation continues to be a core growth driver for MB. Over 99% of customer transactions are now conducted through digital channels, with approximately 12,4 billion transactions processed annually.

MB’s digital platforms are serving 35,09 million customers, including 31,1 million MBBank app users and more than 383,000 corporate clients using the BIZ MBBank app, making it one of the largest digital banking ecosystems in Vietnam. Digital channels contribute 50.3% of total revenue, which shows that digital operation has become MB’s core driver.

Expanding Financial Ecosystem

MB is operating a diversified financial ecosystem spanning securities, insurance, fund management, consumer finance, and asset management through its network of eight subsidiaries, including MBV, MB Cambodia, MB Capital, MBS, MIC, MB Life, Mcredit and MBAMC. In 2025, subsidiary profits are projected to grow by 61%, contributing significantly to the group’s brand value and competitiveness.

MB’s strong growth in brand value also reflects the bank’s good reliability and social responsibility. In 2025, MB contributed more than VND 10 thousand to the state’s budget, up 16% compared to last year, as well as accompanied several nationwide social programmes. In January 2026, MB was honoured with the third-class Labor Order, marking the bank’s great contributions to the country’s economy and social development.

Rising Global Presence

In the 2026 Global Banking 500 ranking, MB advanced to 155th globally, marking significant progress compared to five years ago. Since 2021, the Bank’s brand value has grown more than 6.7 times, from US$301 million to US$2.023 billion — an increase of approximately 572%.

The upgrade to AAA+, combined with sustained brand value growth, positions MB as one of Southeast Asia’s emerging banking brands with increasing regional and international visibility.

Strategic Outlook

Looking ahead to 2026, MB targets to achieve 22% growth in total assets and 25% growth in credit expansion while continuing strict risk controls, increasing non-performing loan coverage ratio above 100% and mobilising sustainable capital to support long-term growth.

With a strengthened global brand profile, strong capitalization, and digital leadership, MB continues to solidify its position as a modern, innovation-driven financial institution contributing to Vietnam’s economic development and integration into the global financial system.

FiLi