Nestlé Việt Nam spreads message of cherishing togetherness this Tết

Nestlé Việt Nam spreads message of cherishing togetherness this Tết

The campaign reflects the company’s long-standing commitment to accompanying millions of Vietnamese households through quality products that help nurture shared experiences, especially during Tết – a time traditionally associated with reunion and presence rather than distant wishes.

The campaign is rolled out across both digital and on-ground touchpoints. —Photo courtesy of the Nestlé Việt Nam

Nestlé Việt Nam has launched its Tết 2026 campaign with the message 'What more could we wish for than this moment together', encouraging families to relax and treasure meaningful moments of togetherness during the Tết (Lunar New Year).

The campaign reflects the company’s long-standing commitment to accompanying millions of Vietnamese households through quality products that help nurture shared experiences, especially during Tết – a time traditionally associated with reunion and presence rather than distant wishes.

According to Nestlé Việt Nam, the true value of Tết lies in simple, everyday moments: a morning coffee with a father, preparing home-flavoured dishes with a mother or spending unhurried time together as a family. These ordinary yet heartfelt experiences form the core inspiration for the 2026 campaign.

Binu Jacob, Managing Director of Nestlé Việt Nam, said that amid increasingly busy lives, Tết offers an opportunity to refocus on enduring values.

“Tết is a time for families to reconnect and prioritise what matters most – genuine presence and togetherness,” he said.

“Through this campaign, we hope to inspire people to slow down and fully enjoy warm, meaningful moments with their loved ones, while Nestlé continues to be meaningfully present through products that meet high quality and nutrition standards.”

The campaign is rolled out across both digital and on-ground touchpoints, notably through the 'Today’s Tết Calendar' – an interactive calendar designed not just to count down to Tết, but to remind users to cherish the present. From January 7, 2026, consumers can send New Year wishes to family and friends via the platform on the Gia Đình Nestlé website, with early participants eligible for shopping vouchers.

Additional activities include in-store engagements at supermarkets and grocery outlets, as well as a photo contest co-organised with online newspapers 'Kênh14' and 'aFamily' to further spread the campaign’s message until January 31, 2026.

With nearly three decades in Việt Nam, Nestlé continues to mark Tết with familiar brands such as MAGGI, MILO, NESCAFÉ, KITKAT and La Vie, reaffirming its commitment to supporting Vietnamese families in preserving the cherished values of the traditional holiday. 

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