Better Choice Awards 2025 spotlights VN’s thriving innovation ecosystem

Better Choice Awards 2025 spotlights VN’s thriving innovation ecosystem

BCA 2025 is a key highlight in the lead-up to Vietnam Innovation Day that falls on October 1, an annual event expected to attract hundreds of innovative enterprises, research institutions, investment funds, and startups from both Việt Nam and abroad.

Representative of the organiser introduces the award at the press briefing on Thursday. — VNS Photo Mai Hương

The National Innovation Centre (NIC) under the Ministry of Finance and VCCorp on Thursday launched the Better Choice Awards (BCA) 2025 in Hà Nội, marking the third season of the initiative that celebrates innovation and digital advancement in Việt Nam.

Speaking at the launching ceremony, NIC Deputy Director Kim Ngọc Thanh Nga said BCA goes beyond merely recognising smart choices – it serves as a testament to the strength and vibrancy of Việt Nam’s innovation ecosystem.

It is a call for unity across the technology, finance and consumer sectors to shape a transparent, efficient and distinct Vietnamese market, she stated.

BCA 2025 is a key highlight in the lead-up to Vietnam Innovation Day that falls on October 1, an annual event expected to attract hundreds of innovative enterprises, research institutions, investment funds, and startups from both Việt Nam and abroad. The event series will provide a platform to connect, showcase, and promote collaboration in critical areas such as artificial intelligence, green technology, digital finance and future-oriented education.

This year’s edition introduces four major award categories, reflecting an expanded scope and deeper social impact - Smart Choice Awards, for consumer tech solutions; Car Choice Awards, for standout brands and products in the automotive sector; Innovative Choice Awards, for breakthroughs in digital innovation; and Consumer Finance Awards, a newly added cluster that spotlights outstanding digital financial solutions for Vietnamese users.

Notably, the Consumer Finance Awards features nearly ten specialised categories including digital payment platforms, neobanks, investment apps, credit solutions, and innovative card products which are fundamentally reshaping consumer behaviour and financial awareness in Việt Nam.

Alongside the awards, there will be a series of high-impact forums, focusing on AI, semiconductors, and quantum technologies. These gatherings will bring together scientists, policymakers, and business leaders to accelerate Việt Nam’s core technology development.

An award ceremony is scheduled for October 3 in Hà Nội, in celebration of National Innovation Day. 

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