Hesman Group and Sony enter a strategic partnership

Hesman Group and Sony enter a strategic partnership

Việt Nam’s premier mono-brand store system Hesman Group has officially signed a strategic cooperation agreement with Sony.

Representatives from Hesman Group and Sony signed the agreement. Photo courtesy of the firms

Việt Nam’s mono-brand store system Hesman Group has officially signed a strategic co-operation agreement with Sony, one of the world’s foremost technology giants.

This landmark event marks a new chapter in the partnership between the two companies, strengthening Sony’s distribution network in Việt Nam.

Sony’s products have played a key role in the success of ShopDunk, one of leading retail chains under Hesman Group. This collaboration highlights not only Sony’s strong appeal in the Vietnamese market but also Hesman Group’s growing influence in the technology distribution sector. Strengthening this strategic partnership is a crucial step toward driving further growth while delivering next-level experiences for consumers.

Nakashima Tomohiro, CEO of Sony, said: “This partnership reinforces Sony’s commitment to delivering high-quality technology products while also reflecting our confidence in Việt Nam’s dynamic and fast-growing market. With Hesman Group’s professional store network, we believe customers will enjoy an unparalleled shopping experience, from expert consultation to dedicated after-sales support.”

The CEO of Hesman Group, Đoàn Việt Dũng, said: “This collaboration not only enhances the shopping experience by diversifying product offerings and modernising our retail spaces but also reinforces our commitment to delivering exceptional value to Vietnamese consumers.”

As part of Sony’s long-term growth strategy in Việt Nam, this partnership with Hesman Group will enhance brand coverage and optimise distribution channels. With nearly 100 mono-brand stores nationwide, Hesman Group provides a robust platform to bring world-class technology products to consumers while ensuring top-tier customer service. 

Bizhub