Vietnamese spend big on áo dài for Tết celebration
Vietnamese spend big on áo dài for Tết celebration
756,600 áo dài were sold on Shopee and TikTok Shop between December 20, 2024, and January 19, 2025, worth a total of VNĐ189.6 billion (US$7,420).
Dressed in a traditional áo dài, a young girl gracefully poses for a photo. — Photo vov2.vov.vn |
Vietnamese consumers have splashed billions of đồng buying áo dài (traditional long dresses) on e-commerce platforms alone in preparation for the upcoming Tết (Lunar New Year) holiday.
According to an e-commerce data platform, Metric, 756,600 áo dài were sold on Shopee and TikTok Shop between December 20, 2024, and January 19, 2025, totalling VNĐ189.6 billion (US$7.4 million). The most popular price range for these garments was between VNĐ150,000 and VNĐ350,000 per outfit.
In the previous Tết season, Vietnamese spent $1.7 million on 245,000 áo dài - the national costume - across four e-commerce platforms, including Shopee, Lazada, Tiki and Sendo, during December, two months before the holiday.
Metric reported a total of 224,200 successful orders from 2,200 online stores during the period.
