Ben Thanh Market marchants learn to go digital
Ben Thanh Market marchants learn to go digital
Forty students from universities in Ho Chi Minh City on Monday rushed to Ben Thanh Market in District 1 to instruct local traders to sell products on TikTok Shop, one of the major e-commerce sites in Vietnam, firing them with online sales.
Some university students instruct a merchant at Ben Thanh Market in Ho Chi Minh City how to open an online store on TikTok Shop, one of Vietnam’s largest e-commerce sites. Photo: Phuong Quyen / Tuoi Tre |
This activity was part of the Ho Chi Minh City Shoppertainment 2023 - Ben Thanh Heritage Market program held between Monday and Saturday this week.
As a long-serving fabric merchant at the iconic Ben Thanh Market, Nguyen Thi Ngoc said that she has the intention of shifting to online sales, but her age has discouraged her plan.
After being instructed by some students, Ngoc was energized, saying, “I asked for their phone numbers so that I could seek further support.”
She lamented that revenue from her stall has fallen post-pandemic.
Ngoc expects her sales to improve after opening an online shop on TikTok.
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| A small group of volunteer students encourage a local trader at Ben Thanh Market in Ho Chi Minh City to start online sales. Photo: Phuong Quyen / Tuoi Tre |
Similarly, Tran Thi Minh Ky, a trader of clothes at the market, decided to run an online shop on TikTok, apart from maintaining her store at the marketplace, after being introduced to the popular e-commerce site.
Ky said that she had never sold goods online before.
“I hope that after opening an online store, sales will increase,” she added.
Many volunteer students said that most of the Ben Thanh merchants showed their willingness to learn how to sell goods in cyberspace.
However, a few disdained e-commerce due to their old age.
Cuong, leader of the student group, expected support for these local vendors to help them follow the trend of selling commodities through live streams on the short video-sharing platform to beef up their incomes from now until the end of the year.
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| During the Ho Chi Minh City Shoppertainment 2023 - Ben Thanh Heritage Market program from December 11 to 16, 2023, hundreds of key opinion leaders (KOLs) and TikTokers are invited to review products at the iconic Ben Thanh Market and introduce the city’s tourism. Photo: Phuong Quyen / Tuoi Tre |
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| Ben Thanh Market in Ho Chi Minh City pilots the promotion and trade of commodities through live streams on short video-sharing platform TikTok. Photo: Phuong Quyen / Tuoi Tre |
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| Online sales are expected to help merchants at Ben Thanh Market escape the doldrums that are facing traditional markets in Ho Chi Minh City. Photo: Nhat Xuan / Tuoi Tre |
