Vietnamese firm seeks ways into Russian coffee market
Vietnamese firm seeks ways into Russian coffee market
DNL Viet Nam Import Export and Trading JSC, in collaboration with its Russian partner Solaris LLC, is introducing its three-in-one coffee product branded Wakey at the Coffee Tea Cacao Russian Expo 2023 (CTCRE), which took place from April 12-14 in Moscow, Russia.
|
DNL earlier signed an agreement with Solaris LLC on the distribution of Wakey coffee in Russia.
Pavel Denekin, Chairman of Solaris LLC, said that there is great demand for three-in-one instant coffee products in Russia as well as Commonwealth of Independent States (CIS) countries, and Viet Nam's coffee has high quality and special aroma, so he firmly believed in success in promoting Wakey products in Russia.
Viet Nam's instant coffee has long been familiar to coffee fans in Russia. However, only Trung Nguyen's 3-in-1 coffee brand has established a strong foothold in the Russian market.
Several businesses have recently tried to market other Vietnamese coffee brands in the "land of poplar trees”.
The 2023 CTCRE saw the participation of 170 exhibitors and more than 7,000 professionals with 150 different sideline events, including analyses, evaluations, roundtables, presentations and competitions.
Viet Nam is now the world's largest producer of Robusta coffee and the second-largest coffee exporter after Brazil.
The country’s coffee-growing areas amount to some 710,000ha in total, with most of those for harvest located in five Central Highlands provinces, including Dak Lak.
In 2022, Viet Nam shipped about 1.72 million tonnes of coffee overseas for US$4 billion. Vietnamese coffee is now present in more than 80 countries and territories worldwide.
In particular, leading coffee-consuming powers have recognised the quality of Vietnamese robusta coffee.
Vietnamese coffee has received myriad praise from abroad.
