Facebook and Vietnam Internet Association launch “Instagram Academy”, supporting business recovery
Facebook and Vietnam Internet Association launch “Instagram Academy”, supporting business recovery
To support and equip young Vietnamese people with knowledge to start their business online, Facebook recently partnered with the Vietnam Internet Association (VIA) to officially launch the inaugural online training series Instagram Academy.
Featuring an interesting and completely free training curriculum under Instagram’s design consultation, Instagram Academy aims to provide 200 aspiring youngsters aged 18-35 with tools, knowledge, skills, as well as the confidence and endurability needed to pursue their entrepreneurial dream.
According to Instagram, there are about 25 million businesses worldwide leveraging Instagram as one effective selling channel. More than 90 percent of Instagram users follow at least one company on the platform. In Vietnam, nearly 9 out of 10 MillenialZ (aged 18-38) usually take a positive brand action on Instagram. More than just a platform for sharing photos, videos and getting updated with latest trends, Instagram is becoming an increasingly popular channel for doing business.
Representatives of Facebook and Vietnam Internet Association officially launch Instagram Academy
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Since the prevailing Covid-19 pandemic is taking its toll on the economy and businesses are facing huge difficulties in finding new customers and maintaining revenue, Instagram Academy is initiated to open a new direction for businesses, helping SMBs in Vietnam attract customers, especially young ones, thus boost sales and achieve the ultimate goal to recover and promote business activities.
Mr. Vu The Binh, Vice Chairman and General Secretary of the Vietnam Internet Association (VIA), commented, “According to Decision No. 749/QD-TTg by the Prime Minister, with the content "National Digital Transformation Program to 2025, with a vision to 2030” has clearly stated the key tasks and solutions to create the foundation for the digital transformation process, starting from transforming awareness, creating trust, researching and innovation in the digital environment. We once again thank Facebook for the trust in the Vietnam Internet Association (VIA) and hope that the "Instagram Academy" program will contribute to promoting the application and promoting the "digital economy" in Vietnam. Through the “Instagram Academy program” in collaboration with Facebook, we expect to contribute to the widespread digital transformation in Vietnam, helping small and medium businesses and individuals find and maintain business opportunities on Facebook's compelling Instagram platform.”
Under the training program, participants will be entitled to:
- Receiving direct guidance from the program's instructor on comprehensive skills to develop the Instagram channel, from setting up accounts, using tools, to developing content strategy, leveraging tactics to increase followers in order to effectively strengthen business networks, as well as building an attractive and consistent brand image with the mindset of marketing 4.0.
- Becoming a part of Instagram Academy’s network of young entrepreneurs, having a chance to network with like-minded people who are sharing passion for doing businesses.
- Receiving program’s certificate (for participants completing at least 80 percent of the program, based on assessment of achievement and attendance)
- Taking part in the 10th Vietnam Internet Day, a reputable annual IT event hosted by VIA.
- Five most outstanding businesses selected will have the opportunity to attend and present at the special live streaming session to share experiences in successfully digitizing businesses on Instagram, along with other lessons learned from the program, and receive further consultation from the Mentor Board featuring leading start-up experts in Vietnam.
The program includes 4 online training sessions, 60 mins/session, at 9 am every Saturday, starting from August 28 to September 18, 2021. Recruited participants will be added to the Facebook Group “Instagram Academy”, where they can directly discuss, respond to questions and compete with each other throughout the program. Training sessions will also be a great opportunity for the instructor and participants to interact, share new updates and answer questions. The video records for all sessions will then be uploaded to the program’s official website at https://igacademy.via.org.vn/ to extend the knowledge to the community.
Ms. Nguyen Phuong Chi, Acting Head of Public Policy, Vietnam, Facebook, commented, “Instagram Academy marks the very first long-term partnership between Facebook and VIA. We are proud to accompany VIA in activities promoting the Internet community and bringing practical benefits for the young businesses and talents of the nation. I hope the participants of Instagram Academy will not only gain valuable knowledge, but also have a chance to engage and exchange experiences with peer entrepreneurs, thus realizing positive development for their own businesses.”
Instagram Academy is a part of the “Instagram for Vietnam'' campaign, which aims to encourage the spirit of the young generation, as well as promoting positivity among the Vietnamese youth community. Following the success of the “Facebook for Vietnam” campaign launched in 2020, “Instagram for Vietnam” initiative continues the goal to support economic recovery and boost digital creativity amongst Vietnamese youngsters, in light of Covid-19 pandemic, as well as in the long term.
