Samsung Electronics appoints new president for Samsung Vina

Feb 5th at 08:20

05-02-2021 08:20:50+07:00

Kevin Lee, a veteran in the mobile telephony industry with over 30 years’ leadership experience, has been named the new president of Samsung Vina Electronics.

He was senior vice president, Verizon Account, at Samsung Electronics America and president of Samsung Electronics Benelux and Greece before coming to Vietnam.

Under his leadership, Samsung Vina aims to sustain its commercial success in Vietnam, expand its sustainable business practices, build stronger and more impactful strategic partnerships, nurture innovation and become Vietnam’s top-of-mind, premium consumer electronics brand.

Kevin Lee said: "Vietnam is going to be in the spotlight in 2021. I want to be a part of Vietnam’s success stories by capturing opportunities for growth: recovered economy, IoT technology, open business environment and a young, captivated generation of new consumers. I envision Samsung to be the brand that places itself into the right opportunities and at the appropriate channels where we provide the most value for consumers. Then and only then can we become the most beloved brand and stand out in a competitive landscape."

Samsung’s ultimate goal in the coming years is becoming a brand that has widespread recognition across business units, winning consumers' hearts and support, and maintaining leadership positions in products categories where the company has a presence.