National promotion month kicked off

The capital city of Ha Noi plans to organise 200 shopping stimulus events during the national promotion month.


The Ministry of Industry and Trade (MoIT) held a launching ceremony for the national promotion month on Wednesday in Ha Noi.

The programme, which is entitled “Viet Nam Grand Sale 2020”, will be held from July 1 to 31 nationwide by the Trade Promotion Agency (Vietrade).

Responding to the programme, Tran Thi Phuong Lan, deputy director of Ha Noi Department of Industry and Trade, said the department co-ordinated with Vietrade, MoIT’s Domestic Market Department to implement many domestic stimulus programmes to remove difficulties for businesses.

Tran Thu Hien, deputy general director of Sales and Marketing of Vincom Retail, committed that the Vincom system would simultaneously implement the nine-day 2020 Red Shopping Festival with 2,500 brands at all its stores.

This was considered an unprecedented event with up to 100-per cent promotion and an opportunity for consumers to buy quality products at the best price, said Hien.

Do Thang Hai, Deputy Minister of Industry and Trade, said at the opening ceremony that the COVID-19 pandemic had seriously affected trade, services and import-export activities.

The service sector in the first six months of this year hit the lowest growth compared to the same period in previous years since 2011.

Therefore, the ministry has built an action plan to restore and promote industrial and trade development in the new period to prevent and combat the pandemic with the goal of quickly recovering and promoting the development of industrial production and trade sectors.

Hai also noted that one of the key tasks to achieve the goal was to launch programmes to stimulate domestic consumption, expand the domestic market, and support enterprises including domestic stimulus programmes and the national promotion month nationwide. 


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