Millions of orders registered during Online Friday
Millions of orders registered during Online Friday
Online Friday, the largest ecommerce shopping event of the year in Vietnam, has recorded over three million orders, up a staggering 67% against the year-ago figure, according to the event’s organizer Vietnam E-commerce and Information Technology Agency.
This year’s event has received positive feedback from consumers and enterprises, noted the organizer.
In particular, with 720 new participating firms, the number of units joining the event amounted to over 3,840 that showcased 95,000 products for the shopping program.
The 24-hour event received 11.9 million customer interactions, 35,000 app downloads, 1.6 million QR code scans and nearly 4,000 vouchers being ordered successfully. Technology, cosmetics, healthcare and food were the best-selling items.
As a highlight of the shopping day, the BigOff event enabled consumers to experience digital shopping using QR codes between December 6 and 8 in various parts of three major cities: the walking street around Hoan Kiem Lake in Hanoi, Nguyen Hue Walking Street in downtown HCMC and the area around the Dragon Bridge in the central city of Danang.
Over the past three days, an estimated one million people took part in the BigOff. Besides this, consumers nationwide completed their shopping during Online Friday through the Vietnam Television 1 channel, the event’s official website and its fanpages, scanning QR codes to receive gifts from NTT Napas, local automaker Vinfast and brewer Habeco, with total gifts reaching a value of VND2 billion.
This year’s shopping event also kicked off the Ministry of Industry and Trade's nationwide program “Every Friday,” offering goods from December 6 on the website www.onlinefriday.vn and mobile app Online Friday, which can be downloaded from the iOS and Android app stores.
Online Friday was approved by the Government and is held annually on the first Friday of December. This was the event’s sixth edition, hosted by the Ministry of Industry and Trade’s Vietnam E-commerce and Information Technology Agency.
