E-commerce training key to boost performance of SMEs
E-commerce training key to boost performance of SMEs
Businesses, especially small and medium-sized enterprises, looking to use e-commerce to boost their performance need to train their workforce and make use of data analysis and online marketing resources, experts told a conference in HCM City on Thursday 
Nguyen Thi Minh Huyen, deputy general director of the Viet Nam E-commerce and Digital Economy Agency, said e-commerce is growing rapidly in Viet Nam.
Viet Nam is in fact one of Southeast Asia's fastest growing market, with its young population and high internet usage rate, she said.
The basic legal framework for e-commerce is in place and many trading platforms are being established, and e-commerce is becoming a great tool for businesses to grow, especially those looking at cross-border trade, she said.
Pham Do Duy of her agencys international co-operation department, said last year around 39.9 million people in Viet Nam shopped online, up from 30.3 million in 2015.
The value of online shopping has also been rising over the years, and more and more businesses have webpages or apps for e-commerce.
Mark Deng, project director of the Vietnamese cross-border e-commerce platform Fado, spoke about the problems Vietnamese SMEs face with regard to online retail.
He listed an unwillingness to make investments, inadequate promotion and not knowing how to make best use of their resources.
To utilise e-commerce platforms well, businesses need a comprehensive vision and strategies, know e-commerce thoroughly and operate based on gathering and analysing data, he said.
They also need to focus on training their workforce in doing business online, communications, international trade, and data analysis and on using online marketing tools, customer service and building brands, he said.
Fado, an authorised partner of Chinese e-commerce platform Alibaba in Viet Nam, could assist businesses that join Alibaba with training, consultancy and other support, he said.
