Viettel becomes Vietnam’s most valuable brand
Viettel becomes Vietnam’s most valuable brand
U.K.-based brand valuation consultancy Brand Finance has announced the list of Vietnam’s 50 most valuable brands, with Viettel valued at over US$4.3 billion, making it the country’s most valuable brand, the local media reported.
Viettel’s brand value jumped by 20%, or US$1.5 billion, against the figure seen in 2018, tripling the value of the second most valuable brand.
This is the second consecutive year Viettel has topped the list of the country’s 10 most valuable brands.
With its title, Viettel remains Vietnam’s only brand and one of the eight Southeast Asian others on the list of the 500 most valuable brands in the world announced by Brand Finance on September 24.
The rise in its brand value was attributed to the telecom provider’s active performance and success in some important fields, including telecommunications, high-tech defense technology, telecom electronics and cyber security.
Samir Dixit, managing director of Brand Finance Asia Pacific, noted that the 10 most valuable brands account for 68% of the brand value for the 50 most valuable brands in Vietnam.
The brand value plays a key role in boosting the growth of enterprises, Dixit stated, adding that 52% of the firms’ value is invisible, being produced by the brand value.
The top 50 list in Vietnam meets the ISO 10668 standards, the world’s only certified tool for measuring brand value.
