G7 coffee enormously popular over the world
G7 coffee enormously popular over the world
According to the Vietnam Coffee and Cocoa Association (VICOFA), Vietnam is among the top five leading instant coffee exporters in the world, together with Brazil, Indonesia, Malaysia and India. Vietnam not only exports more coffee products but its premium coffee quality has been recognized as well. This is the achievement of domestic coffee processors, including Trung Nguyen Legend, which have invested heavily in technology to meet international standards.
The firm has earned competitive advantage and won global consumers’ confidence over the last 23 years. While other well-known coffee brands consider coffee a normal drink, Trung Nguyen Legend honors coffee as a source of energy which helps people stay awake and creative.
Coffee is indispensable for great men to make amazing discoveries. This perception is a momentum for Trung Nguyen Legend to create energy coffee products to help consumers stay awake and improve their creativity.
Trung Nguyen Legend’s coffee products have been used at important events, such as the Asia-Pacific Economic Cooperation summit, the Asia-Europe Meeting, ASEAN meetings and the World Economic Forum. G7 coffee is produced from Robusta coffee beans, which are ground, using the modern nano technology, and has impressed consumers in 80 countries and territories worldwide.
Top 13 most favorite instant coffee brands in China and covering the Asian market
In China, G7 with its quality and attractive packaging is consumers’ most favorite coffee. According to Chnbrand, China’s leading brand rating agency, the G7 product - surpasses other leading - coffee brands from Japan, the United States, Malaysia and Taiwan to become the most popular - coffee brand in this market.
With a staggering growth rate of nearly 200%, G7 has flooded supermarket chains, trade centers, convenience stores, e-commerce channels and drug stores across Asia.
In South Korea, for example, G7 coffee products are now available at leading - supermarkets, such as LotteMart, Homeplus and Emart.
The US market and Europe interest
In addition to the Chinese market, Trung Nguyen Legend has promoted exports to the U.S. market in recent years. Especially, in April, G7 coffee products were officially put on shelves in the United States’ leading retail chain Costco, which has nearly 800 outlets. The event is considered a springboard for G7 to develop dramatically in other countries and cement its position in the global market.
In Europe, G7 together with Trung Nguyen Legend Ca Phe Sua Da, Trung Nguyen Legend Capsule and Trung Nguyen roasted coffee have provided coffee lovers with valuable experiences at international fairs and exhibitions.
Launched in 2003, G7 stands for “Group of Industrialized Countries” - seven developed countries in the world. The product attests to the aspiration of Trung Nguyen Legend founder and chairman Dang Le Nguyen Vu to introduce Vietnamese coffee to the world.
With creativity and ceaseless efforts, Trung Nguyen Legend’s G7 and other coffee products such as Legend Ca Phe Sua Da, Legend Special Edition and Legend Classic have reported impressive growth and gradually promoted Vietnamese brands in the global market.
