Ford Vietnam records rising October sales despite incoming tax policy
Ford Vietnam records rising October sales despite incoming tax policy
Ford Vietnam announced October retail sales that rose marginally from the prior month to 2,282 vehicles, amidst a slowdown in industry sales as customers increasingly delay purchases ahead of the new tax policy slated for January.
Led by the Ranger, Transit, and EcoSport, Ford’s year-to-date sales have risen slightly versus last year to 23,634 vehicles, representing a market share of 10.4 per cent.
“Our sales remained steady in October as overall sales continued to slow down ahead of the new excise tax policy,” said Pham Van Dung, managing director of Ford Vietnam.
The segment-defining Ranger delivered an exceptional month with retail sales rising by 13 per cent against the prior month to 1,425 vehicles. The ‘Built Ford Tough’ Ranger continues to lead Vietnam’s pickup segment with year-to-date sales increasing by 7 per cent to 12,159 vehicles.
The popular Transit continued to lead the bus and van segment with October sales of 360 vehicles and year-to-date sales of 4,929 vehicles. The Transit’s durability, versatility and value proposition continue to be appreciated by business owners across a variety of industries.
Both the EcoSport compact SUV and Explorer premium SUV continued to lead their respective segments. The EcoSport delivered October sales that rose 5 per cent on-month to 280 vehicles, driving year-to-date sales up to 3,205 vehicles. The Explorer recorded sales of 75 vehicles in October with year-to-date sales reaching 981 vehicles.
The year-to-date sales of the sporty Focus have increased by 21 per cent to 874 vehicles, including October sales of 74 vehicles.
