Embassy Residences sees homeowners buying into Urbanland's vision
A few years ago it seemed something of a reach to imagine local investors buying high rise condominium apartments in Cambodia. Suburban, gated communities, often known as Boreis, or a place in the country seemed more appropriate to the tastes of many Cambodians. With Urbanland's vision and a growing urbanised workforce has seen the developer's residential and office developments scooping up awards.
2017 has been a pivotal year for Urbanland, from winning the Cambodian Property Awards best condominium development category in 2016, Embassy Residences is now complete with over 90% units sold.
Last month, under the care of international management company CBRE, the first wave of homeowners began taking up occupancy in Tonle Bassac's most architecturally distinctive urban residence.
Founder and Managing Director of Urbanland Hok Kang explains Embassy Residences popularity with an infectious enthusiasm. "Growing urbanisation is a reality no Asian capital was going to avoid. But we wanted to approach it differently. We saw the possibility of vibrant city living at a soothing pace. We visualised homes where busy urban lifestyles would be counterpointed by a tranquil living space.
" Vision has been the signature of the Urbanland team. Taking experienced and talented designers, architects and marketing professionals and placing them under one roof allowed for a rapid exchange of ideas. It would be these ideas that resulted in Urbanland's common vision of a template for developing spaces that harmonised with Cambodia's traditional community dwelling.
"Whether we are working on the design of a workplace or a living space, we didn't just want to emphasise luxury as have many of our competitors," explains Hok.
Urbanland has also worked to foster a sense of community in Embassy Residences through appealing communal areas that afford stunning river and city views that stretch from Koh Pich and Independence Monument as far as Toul Tom Poung. Interiors too are designed to distract from the buzz of the city's streets. Living spaces are appointed with the highest quality amenities and designers have taken an intuitively contemporary style and purposely crafted each apartment into a relaxing living space.
Locations have played a key part in Urbanland's decision making. Phnom Penh, has exploded in popularity in recent years and this quiet section of Tonle Bassac, home to Phnom Penh's flourishing embassy district, is the perfect residential neighborhood. Like so much of the city, its constant evolution now sees it little more than a stone's throw from some of the city's best boutiques and restaurants.
"It really has proved to be the perfect location for our first residential development," says Hok.
This certainly rings true, when taking a look at Embassy Residences' popularity. Sales have exceeded even the most optimistic predictions of the marketing team, with only a handful of final release apartments left available to buyers. Urbanland, with a little vision and a lot of passion, has led the way in creating a new dynamic, that goes beyond investing to become a beacon for quality living in the nation's capital.