Advertising agencies seek opportunities for growth
Advertising agencies seek opportunities for growth
Lao advertising agencies are continuing to seek cooperating foreign counterparts to improve their advertising and meet international standards for in and out-of-home advertising, according to sector officials.
A representative of OOH Laos who preferred not to be named explained recently that this would be response to the flow of investors in Laos and would be a good chance to drive the advertisement industry’s growth in the country.
Advertisers expect that both local and foreign companies would be happy to put their money on billboards and in other advertising channels over the coming years.
The OOH Laos representative said that this might present a good opportunity for Lao advertisers to easily improve their billboards to compete with those from foreign advertisers who also seek the same chances to do advertising business in the country.
Last year, as a group, BlueGrass Design Group, Panyathip Advertising, MAA, and Max Media delivered more than 250 billboard options of LED monitors and branders across the nation under one umbrella - named OOH Laos.
OOH Laos went on the road with shows in Thailand, Vietnam, and Singapore, promoting the standards and quality of Lao advertisers which hoped to attract more investors who need out-of-home advertising in Laos.
Khounta Sign Advertising also recently received its ISO9001-2008 certification from a representative of SGS Lao Sole Co., Ltd., which will act as a role model to encourage other Lao advertisers to guarantee international quality while boosting their competitive edge over foreign advertisers.
Media Director of River Orchid (an Indochina Media Agency), MrVanphasoukSoulilath commented that the Lao economy depends heavily on investments and trade with its neighbours like Thailand, Vietnam and, especially in the north, China.
Laos has continued to grow its economy year-on-year which has lead to a number of new companies coming to the country which results in those companies needing to promote their profiles through various channels.
River Orchid is now working with local media agencies to move forward together growing their existing in- and out-of-home advertising.
An advertising expert pointed out that for next five years, Laos will have more foreign agents that will drive higher competition in the media market as even more investment and commerce comes through the country, including that which will come via the first Laos-China High- Speed Railway Train which is expected to be finished in 2020.
Lao advertisers must continue to provide value for their advertising investment by looking forward for solutions, better service, convenience, and delivery of the best advertising solutions throughout the region.
This would help push Lao advertisers to take a large share of the media market in the country and would greatly increase their opportunities for in- and out-of-home advertising.
