Huawei Consumer Business Group expects robust 2016 performance
Huawei Consumer Business Group expects robust 2016 performance
Huawei Consumer Business Group achieves steady growth for fifth consecutive year and makes significant progress in European high-end market.
Shenzhen, China - Jan 6, 2017 -- Today Huawei Consumer Business Group (CBG) revealed its expected 2016 annual performance figures. For 2016, CBG predicts sales revenue of 178 billion RMB, 42 percent up from a year ago, achieving steady growth for the fifth consecutive year.
Smartphone shipments also reached 139 million units with 29 percent year-on-year growth; according to IDC, the increasing rate of global smartphone shipments was only 0.6 percent in 2016, which means Huawei is outperforming the overall market.
R ichard Yu, Huawei CBG CEO, said, �Despite tough market conditions Huawei CBG is still growing at an industry-leading pace. This can be attributed to our consumer-centric approach that focuses on creating meaningful innovation, as well as our ongoing commitment to building a premium brand and reinforcing our global channels and service capabilities. In 2017, we will strengthen our supply chain, channels, R&D, services and several other areas required to help us streamline our operations, improve the efficiency of our decision-making and implementation, drive our internationalisation strategy and proactively develop future capacity.�
Thanks to these technological advancements, Huawei's flagship products like P9, Mate 9 and Honor 8 have achieved global recognition with consumers. Huawei P9 and P9 Plus global shipments exceeded 10 million units, making them the first Huawei flagship handsets to break 10 million sales. The Huawei Mate 9 series, shortly after launching in November 2016, has received overwhelming demand and its sales in the first two months were 50 percent higher than those of Mate 8 for the same period.
To day, Huawei CBG has over 200 million cloud service mobile users and over 220,000 registered developers. Partners were sharing over 2.8 billion RMB in revenue in 2016 through Huawei cloud services.
While developing its high-end product portfolio in 2016, Huawei also invested in building its global channels, service infrastructure and brand to ensure high customer satisfaction and positive brand perception.
For pre-sales and after-sales, Huawei built five global service centers that support 105 countries through hotline services. Huawei also has over 460 service stores covering 45 countries around the world. According to IPSOS research figures, Huawei ranks no.1 in customer satisfaction among users in China, Poland, Mexico, Egypt and many other countries.
For channels, Huawei greatly improved its open market channel capacity and the share of open market channels rose to 71 percent in 2016, 13 percent up on 2015. Huawei's global retail network now has over 70,000 stores. Huawei has built long-term stable partnerships with hundreds of distributors and retailers all over the world.
According to IPSOS research, Huawei global brand awareness rose from 76 percent in 2015 to 81 percent in 2016. Significantly, overseas users' consideration and preference for Huawei rose by 66.7 percent and 100 percent respectively from 2015. �Sleek design�, �fashionable� and �powerful innovation� are increasingly becoming the keywords that overseas users associate with Huawei smartphones. Research also showed that 31 percent of Huawei overseas users belong to the top 30 percent high-income earners in their countries.
According to data released in October 2016 by GfK, Huawei's global smartphone market share rose to 11.3 percent.
In Europe, Huawei CBG has achieved great breakthroughs in the European high-end market thanks to strong sales of P9 and P9 Plus. GfK data showed that currently, Huawei holds over 15 percent market share in 33 countries and over 20 percent in another 18 countries, almost half of which are European countries. In North-east Europe and Western Europe, Huawei's market share exceeded 15 percent and 10 percent respectively. Particularly in some Northern European countries Huawei holds a leading market share and in the UK, France, Germany and other key high-end markets, Huawei CBG has made significant progress.
In China, Huawei's market share exceeded 20 percent for the first time in November 2016 and dominated the 500-600 USD high-end market. In Africa, Latin America and the Middle East Huawei has achieved over or close to 15 percent market share.
In 2017, Huawei CBG will continue to put consumer needs first and enhance its consumer-facing capabilities in the channel, retail, brand, marketing and services. This will strengthen its business base and streamline its operations and customer service. In the meantime, Huawei is well-positioned to continue its presence in the smartphone, wearable, smart home and cloud markets, with the aim of becoming an end-to-end solutions and platform service provider, offering consumers a more convenient and intelligent way to connect their lives. It will continue building on its core competencies to lead the future and become a popular cultural and technical brand for consumers.
