VN Arabica coffee promoted at Tokyo fair
VN Arabica coffee promoted at Tokyo fair
Viet Nam's Arabica coffee was promoted at the SCAJ World Specialty Coffee Conference and Exhibition in Tokyo, Japan, late last week. Arabica products were introduced at the event by businesses from the Central Highlands province of Lam Dong, a coffee cultivation hub.
The chairman of the provincial People's Committee, Doan Van Viet, said praised the region's Arabica coffee production and sales. The event provided a good opportunity for them to promote local coffee products in seeking export markets and Japanese investors.
Lam Dong businesses said many international enterprises came to the Vietnamese booth at the exhibition to explore co-operation opportunities. Tomita Sho, a representative of the Japan International Cooperation Organisation (JICA), which assists Lam Dong companies at the exhibition, said Arabica coffee holds huge potential in Japan.
While Viet Nam is the world's second biggest coffee producer, Japan ranks fourth in the world in terms of coffee consumption.
On the sidelines of the exhibition, the Vietnamese side also met with Japanese firms experienced in the production and distribution of coffee, as well as other agricultural products, to share information and set up partnership.
