Big Blue Media expands AEC market niche
Big Blue Media expands AEC market niche
The advertising agency Big Blue Media is taking steps to expand its business operations in AEC markets.
The company's Lao Office Manager Ms Nattaorn Sanudomchok spoke to Vientiane Times recently about their plans for expansion while taking part in the Top Thai Brands exhibition at the ITECC Mall in Vientiane.
She said Big Blue Media is growing steadily and plans to open offices in the provinces after generating a lot of interest in Vientiane in the field of product promotion.
The company set up an office in Laos 10 years ago and erected advertising billboards while also promoting products in the media. The billboards were popular with clients and encouraged them to use the company's services.
The company recognised the importance of advertising as being at the heart of business operations within the Asean Economic Community.
On the back of strong economic growth in Laos, the company also installed advertising billboards in Luang Prabang, Champassak, Savannakhet and Khammuan provinces.
The company also plans to expand its operations to Bokeo and Attapeu provinces, which are now showing strong growth potential.
Advertising was essential to popularise little known brands, Ms Nattaorn said. Advertising would create interest in various products and brands and encourage people to give them a try.
Big Blue Media has drawn interest from both local and international companies wanting to promote their products and brands in Laos. The company is currently expanding into the Issan area of Thailand with a view to erecting billboards and is helping its customers to run businesses both in Cambodia and Vietnam as well.
In Vietnam the company has teamed up with a local partner while in Myanmar it is making plans to expand into more AEC markets.
Ms Nattaorn said Big Blue Media's potential for success lay in its use of billboards, which gave it a competitive edge. Quality and after-sales service was also an important part of ensuring customer satisfaction.
One of Big Blue's competitors, the Oh Lao group, comprises four companies that formed a joint venture. Big Blue is now improving its services to compete with this group and has cornered a 30 percent share of the market.
The company's eleventh year in Laos will see a new billboard project and Big Blue's cooperation with the government in delivering beneficial products to Laos.
Ms Nattaorn said the use of LED displays was not Big Blue's way of doing things and they preferred to install large billboards in highly visible locations, such as the Talatsao Mall and Phonsaat market.
