ASD rolls out red carpet for Binh Duong investors
ASD rolls out red carpet for Binh Duong investors
The demand for event organisers has recently grown in Binh Duong as the southern province welcomes more foreign investors each year. With this in mind, CEO of ASD Group Nguyen Tuong Dang Khoa spoke with VIR’s Nam Phuong about the great potential of Binh Duong-based event management, as well as how firms can stand out in this competitive sector.
Can you explain the rising need for event organisers in Binh Duong? What requirements do foreign clients tend to have?
The trend started around 2007, when Binh Duong began rolling out the red carpet for foreign direct investors. At the same time, the new city of Binh Duong also kick-started its campaign to become a first-class Vietnamese city by 2020. As a result, industrial parks at the province have received a major influx of both domestic and foreign direct investment (FDI). This growth has led to a burgeoning demand for Binh Duong-based PR and event management firms.
It’s true that FDI clients often require very high standards for event management, including a thorough understanding of local culture, individualised programmes, and a strong sense of creativity. This is both an opportunity and a challenge for event organisers.
What about government clients, especially Binh Duong authorities?
As Binh Duong attracts a greater number of investors, obviously local authorities will also demand more professional event managers. A wide range of government events at Binh Duong includes receptions for foreign delegates, investment seminars, ceremonies for new investment certificates, and groundbreaking activities.
Some notable examples in recent years have been the groundbreaking ceremony for Binh Duong City, the inauguration ceremonies for the Binh Duong Administration Centre, and the Tokyu Binh Duong Urban Area. ASD Group is honoured to organise these activities for the Binh Duong government.
How has ASD Group met the requirements of both FDI and government clients?
Established back in 2007, our firm ASD Group (Anh Sao Duong) is proud to be a pioneer in event management at Binh Duong. With close to ten years of operation, our well-trained staff has gained substantial experience in this sector. Moreover, we place a great emphasis on creativity, and always try our best to offer “outside-the-box” ideas for clients.
Throughout the years we’ve also built a comprehensive supply chain, ranging from design and printing, to catering services and equipment. This has allowed us to provide faster services and cut third-party costs.
Thanks to our innovations, we’ve steadily gained more clients, with 150 to 160 events held every year. Aside from organising ceremonies for Binh Duong government, we’ve scored large-name FDI clients such as P&G, SAB Miller, Kumho, and Colgate Palmolive.
In 2015 and the first quarter of 2016, we started a long list of exciting projects, including the inauguration ceremony for My Phuoc–Tan Van Road and two groundbreaking ceremonies for DT-743 Road and My Phuoc – Bau Bang Road. We’ll also organise welcome receptions for senior delegates from Yamaguchi (Japan) and Daejeon (South Korea). Another event to look forward to is the award ceremony for Thuan An, a town in Binh Duong.
Our outdoor projects are equally exciting, as we’ve been commissioned to decorate the streets of Binh Duong New City for Christmas and Lunar New Year. We’ll also be responsible for arts and cultural events in the province during this period.
ASD Group is immensely proud of all these projects, because they’ll represent Binh Duong to thousands of foreign investors and create a festive atmosphere for all Binh Duong citizens.
What is your long-term plan for ASD Group?
From 2016, we’ll be aggressive in marketing ourselves in Ho Chi Minh City and the Mekong Delta.
To achieve this, we’ll train our staff to become the most efficient event organisers in terms of soft skills, creativity and professionalism. Our services will also be continuously improved to meet the rising demands of clients.
As Vietnam joins in various trade pacts, foreign investors will flock into the country and require even more event organisers. To stand out against our competitors, ASD Group will always uphold our motto of “reliability – creativity – quality” when serving our clients.
