HCMC fair focuses on branding
HCMC fair focuses on branding
The 2015 Viet Nam Trademark Forum, which opened in HCM City last Friday, focused on the theme of connecting national brands to improve competitiveness.
Participants urged the National Branding Programme to help them build, market and protect their brand names through practical measures.
Several participants suggested that domestic firms should deliver post-sale services to every outlet and consumer, rather than rely on publicity campaigns.
General Director of Binh Minh Plastics Jsc Nguyen Hoang Ngan has pushed for Vietnamese companies to fix weaknesses in resources to sustain their brands, especially in the adoption of technological advances, to catch up with the current trend of international economic integration.
Last year, as many as 63 firms were honoured with the National Value Awards for strong brands, an increase from the 30 awarded in 2008, Deputy Head of the Trade Promotion Agency of the Ministry of Industry and Trade Do Kim Lang said, while presenting achievements of the National Branding Programmes for the 2003 to 2014 period.
