HCM City retailers celebrate robust holiday sales

Jan 6th at 13:31
06-01-2015 13:31:48+07:00

HCM City retailers celebrate robust holiday sales

Several supermarkets and malls in HCM City reported a surge in business during the long New Year weekend.

Saigon Co.op said its Co.opmart supermarkets were choc-a-bloc with shoppers.

Vo Hoang Anh, marketing director of the chain, said sales this year was significantly higher than a year ago and the number of shoppers had gone up by two or threefold from normal days.

Besides the long holiday, he also attributed it to the supermarket's promotions and discounts on thousands of items.

Fresh and dried foodstuff, confectionary, beer, soft drinks, and other beverages were among the bestsellers.

The supermarket estimated that average revenue during the holidays was double that of normal days, with sales of beer, beverages, confectionery, and dried foodstuff at certain outlets being four times the normal level.

Big C supermarkets, which offered discounts on more than 1,000 essential products during the holidays, also reported sales was twice that of normal days.

The French chain said its outlets elsewhere in the country saw three times the normal number of shoppers since many people took advantage of the four-day holiday to travel or return to their hometowns.

The average purchase by each shopper was also much higher than on normal days, it said.

Other supermarkets like Maximark and Lotte Mart too reported a sharp increase in sales.

At traditional markets in the city like Tan Dinh, Ba Chieu, and Thi Nghe, business was slightly better than on normal days, with fresh food being the top seller.

With supply being abundant, prices were stable during the holidays.

bizhub



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