Big C helps boost sales of local farm produce

Big C helps boost sales of local farm produce

Big C, the French supermarket chain, has expanded its special purchase programme that supports farmers by helping to boost sales of their farm produce.

Included are oranges from Ham Yen, lychees from Bac Giang and Hai Duong and tomatoes from Da Lat.

Nearly 700 tonnes of Ham Yen oranges are expected to be sold through Big C supermarkets this year. The supermarket chain says it will buy oranges at reasonable and stable prices and help advertise this product in the mass media and in supermarkets to boost sales.

According to the Ministry of Agriculture and Rural Development's International Cooperation Department, only 0.2 per cent of Ham Yen oranges are being sold in supermarkets while 20 per cent are being sold in the locality and 78 per cent, in traditional markets of other provinces.

Earlier this month, Big C also purchased 400 tonnes of tomatoes from Da Lat to help farmers there cut losses following a bumper harvest that pulled down the price of this farm produce.

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