Leading global brewer confirms commitment to Vietnamese market

Leading global brewer confirms commitment to Vietnamese market

During his recent visit to Vietnam, CEO Carlos Brito of AB InBev, a leading global brewer and one of the world’s top five consumer goods companies, affirmed the company’s commitment to Vietnam as AB InBev plans to open its first brewery in the country by the next Spring Festival.

“This was my first visit to the country and I discovered a very dynamic market in general. With its vibrant economy, business friendly policies, and educated work force, we believe in the long-term growth potential of the Vietnam market,” he said.

“We look forward to further developing our business and brands in Vietnam, with a specific focus on Budweiser,” he added.

Ricardo Vasques, general manager of AB InBev Vietnam, said the fast-growing beer market as well as social factors had driven the company’s investment strategy

“While a strong beer culture has been part of Vietnam for years, consumers are increasingly seeking premium and super premium alternatives. Leading global brands such as Budweiser are well placed to serve these consumers with unique experiences,” he noted.

Accordingly, the Belgian-based company will complete the construction of its state-of-the-art brewing facility in the southern province of Binh Duong in early 2015.

This will be the company’s first bricks-and-mortar investment in Vietnam, as well as its first investment of the kind in the greater ASEAN region.

This new brewery will feature cutting-edge equipment, environmentally-friendly technology and advanced quality standards to produce Budweiser and other AB InBev brands for the domestic and regional markets.

With the dream to be the Best Beer Company Bringing People Together For a Better World, AB InBev is also committed to good corporate citizenship, with a special emphasis on protecting the environment, promoting responsible drinking and contributing to the communities where the company develops its activities.

In 2013, AB InBev sold 425 million hectoliters and reported $43.2 billion in revenue.

Its portfolio includes global brands Budweiser, Corona and Stella Artois; international brands Beck’s, Leffe and Hoegaarden; and local champions like Harbin and Sedrin in China.

Of the more than 200 beer brands in AB InBev’s portfolio, six are recognised in Millward Brown’s BrandZ® Top 10 most valuable beer brands. In addition, Budweiser remains the only beer brand in its Top 100 most valuable global brands at number 34.

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