KDC buys controlling stakes in PhinDeli coffee brand
KDC buys controlling stakes in PhinDeli coffee brand
The Kinh Do Corporation (FDC) has bought controlling stakes in PhinDeli, a Vietnamese coffee brand owned by Pham Dinh Nguyen.
Nguyen also owns PhinDeli, a town in the US State of Wyoming.
The news about the buying of stakes was announced at the KDC meeting of shareholders held in Ha Noi on July 3, reports baodautu.vn. However, the corporation did not reveal any information about its ownership and the buying price.
Nguyen heads PhinDeli Company, has experience in the field of fast-moving consumer goods and has worked in KDC earlier.
He bought Buford town in the US in 2012. A year later, he launched the coffee brand and changed the town's name to PhinDeli.
Nguyen says he expects to bring the best of Vietnamese coffee style to all consumers worldwide with its unique taste and 100 per cent of safety.
There are two types of PhinDeli coffee, namely "super clean" and "premium". Each type is of three kinds, aimed at different tastes and prices. The coffee products are on display at different supermarkets including Coopmart, Citimart and Hapro.
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