Jones Lang LaSalle shortens name to “JLL” and unveils new logo
Jones Lang LaSalle shortens name to “JLL” and unveils new logo
Underscoring its global operation, scale and vision for the future, Jones Lang LaSalle, the professional services and investment management firm specialising in real estate, has announced that it is now using the name “JLL” and introducing a refreshed logo.
Shortening its name to JLL is a natural evolution of the firm’s historically rich brand, recognising that it is a truly global company located in multiple markets, with a wide range of expertise applied through many different client services, according to the company’s statement.
In addition, it also represents its adaptation to different communication styles in different countries, languages and channels, and especially the use of digital and online.
Charles Doyle, chief marketing and communications officer at JLL said that “JLL” was easily pronounced, remembered, visible.
The JLL ‘Worldmark’ logo symbolises all of this: a global company with local roots, built from multiple types of expertise, working in collaboration with clients wherever they need the company’s services.
Jones Lang LaSalle Vietnam, a wholly owned entity and part of Jones Lang LaSalle worldwide, have been here in Vietnam since 2006.
Stephen Wyatt, Jones Lang LaSalle Vietnam country head said that the new name and logo represented the future vision of a true global brand and would be easier for its clients to remember.
The JLL name and new logo will be rolled out globally over the next two years. The firm’s legal name, Jones Lang LaSalle Incorporated, and the name of its wholly owned subsidiary, LaSalle Investment Management, will remain unchanged.
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