Home Economy

Brand name development needed for tourism boost

Feb 25th at 10:44
25-02-2014 10:44:33+07:00

Brand name development needed for tourism boost

Building and developing a brand name for the Vietnamese tourism market is a key solution to help the sector reach this year's target of welcoming 8 million foreign and 40 million domestic tourists, and earning VND220 trillion (US$10.34 billion), a domestic tourism manager has said.

According to Deputy General Director of the Viet Nam National Administration of Tourism (VNAT) Nguyen Manh Cuong, attention should be paid to improving tourism infrastructure and developing the tourism workforce and brand name, in order to boost the growth of Viet Nam's tourism market.

Although Viet Nam possesses a large number of tourism and heritage sites recognised by UNESCO, levels of foreign tourists coming to Viet Nam have only risen modestly in recent years, which was attributed to the nation's poor transport facilities, added Cuong.

As many as 80 per cent of foreign travellers arrive in Viet Nam by air, he noted, suggesting that the transport system should be upgraded to facilitate the growth of the sector. 

vietnamnews

MOST READ

NEWS SAME CATEGORY

Binh Phuoc asks City for more investment
ECONOMY Feb 25th at 10:38

Binh Phuoc asks City for more investment

Binh Phuoc Province has called on enterprises in neighbouring HCM City to invest further in its agricultural processing industry to build on the success of the last...

VN exporters urged to tap Hong Kong market
ECONOMY Feb 25th at 10:34

VN exporters urged to tap Hong Kong market

Vietnamese businesses need to boost exports to Hong Kong to not only exploit that market but also neighbouring ones, a seminar heard in HCM City last Thursday.

Corporate law focuses on SOEs
ECONOMY Feb 25th at 10:29

Corporate law focuses on SOEs

The draft amendment to the Viet Nam Law on Enterprises 2005 focuses on the practices of State-owned enterprises (SOEs) together with the rights, obligations of...

February's CPI increase a 10-year low
ECONOMY Feb 25th at 10:28

February's CPI increase a 10-year low

The country's consumer price index (CPI) in February inched up 0.55 per cent against the previous month due to low demand, marking the lowest price hike in the past...

Vietnam GDP to grow 5.6 percent in 2014: ANZ
ECONOMY Feb 24th at 14:30

Vietnam GDP to grow 5.6 percent in 2014: ANZ

Vietnam’s GDP growth rate is forecast at 5.6 percent in 2014 while inflation is seen varying from 7.5 to 8 percent on average this year, the Australia and New...

Farmers don’t benefit from global fast food chains
ECONOMY Feb 24th at 14:26

Farmers don’t benefit from global fast food chains

The global fast food chains in Vietnam do not intend to use the local materials.

State-owned conglomerates regret investments in non-core business fields
ECONOMY Feb 24th at 14:25

State-owned conglomerates regret investments in non-core business fields

State owned conglomerates have cited a lot of reasons to delay the process of withdrawing capital from the projects in other business fields-- which bring fat...

Consumer confidence marks two-year high: market survey
ECONOMY Feb 24th at 14:17

Consumer confidence marks two-year high: market survey

Viet Nam's Consumer Confidence Index (CCI) in the fourth quarter touched a two-year high, fueled by the optimism in the job market, Nielsen reported.

Experts encourage firms to take acquisition opportunities
ECONOMY Feb 24th at 14:13

Experts encourage firms to take acquisition opportunities

Businesses should take advantage of the current good acquisition opportunities as they won't be available in 50 years' time, according to Le Xuan Nghia, head of the...

EU tops list of Viet Nam trade partners
ECONOMY Feb 24th at 14:06

EU tops list of Viet Nam trade partners

The General Department of Customs has reported that the EU is still Viet Nam's largest trading partner.

Read More

MOST READ

Back To Top