Vietnamese goods promoted in markets

Vietnamese goods promoted in markets

The second phase of a programme to promote Vietnamese goods in traditional markets has raised the market share of locally made products in those venues.

Huynh Thi Yen, director of the programme, said the second phase of the programme was implemented at 10 markets in the city, attracting more than 22,000 consumers.

Around 1,200 shopkeepers in those markets had been given sales training as part of the programme.

Speaking at a meeting yesterday in HCM City to review the programme results, Yen said "The programme has helped consumers know more about local brands and products, and has improved distribution systems of Vietnamese products at traditional markets."

Small traders working in traditional markets have also been able to exchange information directly with producers, increasing trust between them.

Companies taking part in the programme include Duy Thanh Plastic Company, Tan Quang Minh Manufacture and Trading Company, Chi Thanh Plastic Company, My Hao Cosmetics Company and Sun House Group JSC.

The companies said that sales through traditional markets had increased significantly since joining the programme.

Le Hoang Thanh of Tan Quang Minh Manufacturing and Trading Company said sales of their soft-drink products had increased by 30-40 per cent.

Nguyen Thi Phuong Thao, head of Sun House Group's marketing division, said their products were available at most supermarkets nationwide, but they had experienced problems marketing them in traditional markets.

"Since taking part in the programme, sales of our products via traditional channels have increased significantly," she said.

Other company representatives said they would conduct further research in order to create new marketing plans to stabilise distribution systems in traditional markets.

With Tet (Lunar New Year) holiday approaching, the companies plan to launch new products with better designs to meet customer demand

vietnamnews