Vinacafe Bien Hoa tops instant coffee market
Vinacafe Bien Hoa tops instant coffee market
The Vinacafe Bien Hoa Joint Stock Company has been named the number one instant coffee manufacturer in Viet Nam, with its 41 per cent market share.
This was revealed by a survey conducted by Market Research Company Nielsen Viet Nam.
The survey was based on the quantity of instant coffee sold in 2014 in urban areas (including 36 cities) and rural areas via both the traditional and modern distribution channels, excluding Co.opmart and the Metro supermarkets.
The company posted a growth rate of 30 per cent last year, while the average growth rate of the entire instant coffee market pegged at 5 per cent.
It reported an after-tax profit of VND401 billion (US$19 million) last year, reflected a year-on-year increase of 54 per cent and its total revenue reached more than VND3 trillion ($142 million).
The company said it had also invested in developing its distribution network with more than 140,000 shops nationwide, helping consumers, particularly those in remote and rural areas to get access to its products.
Vinacafe Bien Hoa was awarded with the title of National Brand four times between 2008 and 2014.
The company was built in 1968. Its Vinacafe brand name was established in 1983 and launched the first instant coffee 3-in-1 product in Viet Nam in 1993.
