Cuckoo sets foot in Vietnamese household electrical appliance sector
Cuckoo sets foot in Vietnamese household electrical appliance sector
By establishing a subsidiary in Vietnam and issuing products designed specifically for this market, Cuckoo Electronics Co., Ltd., the leading home appliances manufacturer in South Korea, will improve the management of its authorised distributors in Hanoi and Ho Chi Minh City.
On September 19, Cuckoo officially announced the establishment of a subsidiary in Vietnam, with the vision to bring high-quality home appliances closer to Vietnamese people.
The move will help Cuckoo make sales and after-sales services at its authorised distributors more professional.
To meet the increasing demand of Vietnamese people, Cuckoo will open the “Easy on” programme allowing customers to buy water filters, air filters, and electric stoves, which rank at the high-end segment, at prices that are a quarter or one-third of the general market price in the segment. Besides, customers will be able to enjoy after-sales services of the highest quality.
In the framework of the launching ceremony, Cuckoo introduced two new pressure rice cooker products, namely CRP-PK1000S and CRP-M1000S, which are designed particularly for Vietnamese people. Accordingly, these products have Vietnamese language instructions instead of English or Korean. Besides, their prices are also lower than the market average.
Cuckoo expects that these products will create convenience for Vietnamese users, and simultaneously affirm the firm’s determinationto conquer the rice cooker market in Vietnam.
Speaking at the launching ceremony, a representative of Cuckoo said, “Establishing a subsidiary in Vietnam aims to bring Vietnamese people products with better quality and more diverse models. Besides, launching the two pressure rice cooker models, which are designed for the Vietnamese market, will help to meet the demand of Vietnamese people. Cuckoo expects to become an electronic home appliance brand close to the hearts of Vietnamese people.”
Cuckoo specialises in manufacturing kitchen appliances as well as healthcare and living appliances. It has been the leader in the rice cooker segment for 14 years in South Korea and has sold over 25 million rice cookers. Its rice cooker products make up 73 per cent of the market.
With its successes in Korea, Cuckoo now looks to grow on the global market. Based on high-quality rice cookers and its more than 30 years of experience, Cuckoo have begun global trading in 1998. Cuckoo has been expanding its distribution channels to numerous nations and recorded average annual growth of 22 per cent in the past years.
