Flappy Bird among world’s top 50 best-known brands in 2014
Flappy Bird among world’s top 50 best-known brands in 2014
The Flappy Bird mobile game by Nguyen Ha Dong was named as one of the 50 best-known brands worldwide in 2014 by Infergy, a leading company in the field of data analysis activities of mass media.
It compiled the list based on interactive reports, analysis of more than 800 brands, and billions of online conversations in 2014.
The most mentioned brand and the objective evaluation of Internet users were criteria used in the rankings.
On this year's list, many new names appeared. The most notable name was Flappy Bird of Nguyen Ha Dong, ranked 39th.
Flappy Bird was the only electronic game in the ranking, overcoming other games like Clash of Clans and Candy Crush. The position of Flappy Bird was higher than other famous brands such as Toyota, Intel or Soundcloud.
Google ranked first, as it did last year.
Ranked sixth, Disney had the most positive feedback, with 86% holding positive views.
CNN, ranked 31st, had the most negative feedback, up to 52%.
Apple ranked number first in September and 10th when its iPhone 6 was launched. However, the number of online conversations related to the company fell to 32% compared to the same period in 2013, so the company ranked 4th overall.
Among all brands, Chevrolet had the biggest fall compared to 2013, dropping from 13th to 46th.
However, Chipotle was the most improved brand on the list, jumping 10 spots to 30th.
