Electrolux marks 21 years in Vietnam

Electrolux marks 21 years in Vietnam

Swedish multinational household and professional appliance manufacturer Electrolux, consistently ranked the world’s second-largest appliance maker by units sold, is celebrating 21 years of operations in Vietnam. Elizabeth Png, brand and consumer communications director spoke to VIR’s Mai Linh about the company’s consistent market expansion and provision of high quality products and services to local consumers.

In the 21 years Electrolux has been operating in Vietnam, what are its most outstanding achievements?

The Electrolux group has always had a strong commitment to sustainable practice and external recognition. We are a global leader in home appliances, based on deep consumer insight which is developed in close collaboration with professional users. We offer thoughtfully-designed, innovative solutions for households and businesses, with products such as refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances. Sold under esteemed brands including Electrolux, AEG, Zanussi, Frigidaire and Electrolux Grand Cuisine, the group sells more than 40 million products to customers in more than 150 markets every year. Vietnamese consumers are familiar with our ‘40 years and still running well’ tagline when talking about Electrolux, and having the trust of our Vietnamese consumers is probably our most cherished asset.

What factors are driving Electrolux’s business in such a fast-moving competitive marketplace?

We’re knowledgeable and inspirational, a partner that makes everyday life more convenient by enabling flexibility and versatility. We are insightful, empathetic, and dare to be progressive. We reach not just for new ideas but ingenious ideas. In addition, we are driven by compassion for meaningful experiences, thoughts and feelings rather than technical solutions.

Electrolux has been known as a leading European premium brand of household appliances worldwide. Vietnam has a highly competitive home appliance market, what segment are you focusing on?

Consumers who have a specific vision for their homes and personal ideas about the results they want. No matter their skills or level of ability, they look for brands that can provide them with new capabilities that enhance their personal potential and the potential of their homes.

What is Electrolux’s plan for its Vietnamese operations in the near future and the Vietnam role in Electrolux’s global strategy?

Electrolux brings a world of possibilities to what you can do at home. The Electrolux brand gives you new ways, more ways and better ways to cook, clean, wash, relax and accomplish your goals at home. We also want our consumers to feel inspired and confident so that whatever they do next will turn out the way they want it to.

Customers’ preference and loyalty is very important to any manufacturer including Electrolux. How have you maintained customer loyalty?

We offer intuitive, progressive and versatile design that lets people do things better. We have over 90 years of experience designing appliances for Europe’s best chefs and the finest hotels and we have 100 years of experience in keeping homes clean.

More importantly, we are committed to providing sustainable options for our

customers.

Electrolux is running a nationwide consumer programme to mark 21 years of operations in Vietnam. Specifically, what does the company have in mind?

We’re running two promotional campaigns at the moment. Firstly, on our new range of air conditioners we’re offering a 30-day 100 per cent money back guarantee with no questions asked. In addition, we also provide 2+2 year warranty period at no extra cost.

To celebrate 21 years in Vietnam, we have released a commemorative range of rice cookers, irons and kettles. Buy a washing machine or a fridge or an aircon unit and you will get one of these commemorative products at no extra cost. Plus, you’ll also receive a VND210,000 ($10) voucher which is transferable and redeemable in your next purchase of a seven kilogramme front-load washing machine. Consumers can take this opportunity to upgrade their home appliances or re-decorate their homes. The commemorative products also make good gifts for friends and loved ones.

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